Local Services Ads are the Google ads at the very top of search with a Google Screened badge, where you pay per lead instead of per click. They are live for insurance in California and Florida and expanding nationally. Visible Agent keeps every client LSA ready, so you launch the day your state opens instead of starting setup from scratch.
Local Services Ads sit above the map and the normal results, show a Google Screened badge, and let a buyer call you in one tap. For high-intent insurance searches, that placement is hard to beat.
The badge signals that Google vetted you. Buyers trust it, and it sets you apart from every other agent on the page.
You pay when a real prospect contacts you, not for clicks that go nowhere. And you can dispute leads that do not qualify.
LSA units appear before the map pack and the blue links. When a buyer is ready to call, you are the first thing they see.
Google is opening Local Services Ads for insurance state by state. When a new state goes live, there is a scramble to get verified and set up. Visible Agent clients skip the scramble, because the groundwork is already done.
Readiness is built into every plan. Managed ads is an add-on.
Google is rolling them out state by state. They are live in California and Florida and expanding across the country. Availability and requirements can change, so we keep clients ready to launch as each state opens.
There are two separate costs. The ad spend goes to Google and you pay per lead, with the amount varying by market and insurance line. Our managed LSA service covers campaign setup, management, call tracking, and dispute handling on top of your full local presence. LSA readiness itself is already included in every plan. Your Google lead spend is always separate from our fee.
No. Every plan builds your organic and AI visibility first and keeps you LSA ready in the background. When Local Services Ads open in your state, you can add managed ads whenever you want. You are ready either way.
Build your local presence now and be first in line for Local Services Ads the day your state opens. Start with a free Agent Visibility Score to see where you stand.